![]() This article was originally published in 2009. Therefore, Ibanez serves as a strong precedent for the requirement that regulators must provide real rather than hypothetical evidence to support claims of deceptive or misleading advertising. Because the board could only point to “purely hypothetical” harms, its action was “unjustified.” Ginsburg could not justify a complete ban on advertising based on the evidence available to the Court, which consisted of assertions that, in some hypothetical situations, the public might be misled by Ibanez’s use of the CPA and CFP designations. Following Edenfield, Ginsburg held that the regulation must advance the interest of the state in a “ ‘direct and material way’ and must be in ‘reasonable proportion to the interests served.’ ” Ginsburg relied heavily on the standards for interpreting the Central Hudson test set forth in Edenfield v. Second, given these requirements, would mere assertions by the board of interests in regulation or wrongdoing by Ibanez suffice to justify a ruling against her? Public Service Commission (1980), as interpreted by the Court in subsequent opinions, to the circumstances of this case? ![]() First, how would the Court apply the requirements of the Central Hudson test from Central Hudson Gas and Electric Corp. Therefore, Ginsburg focused on two issues. The Court initially found no substantive evidence supporting the board’s claims of deceptive or misleading advertising because, in fact, Ibanez was both a CPA and a CFP. Justice Ruth Bader Ginsburg delivered the opinion for a unanimous Court regarding most but not all of the issues raised two justices dissented in part. Court could not justify ban on the advertising The Florida Board of Accountancy reprimanded Ibanez “for engaging in ‘false, deceptive, and misleading’ advertising” and because the board claimed that she was “unwilling to comply” with its regulation. The board was concerned that the ad might confuse consumers by misleading them to believe that CFP was a state-certified designation when, in fact, a CFP is credentialed by the private Certified Financial Planner Board of Standards. Ibanez had advertised in the Yellow Pages and on her letterhead that she was a CPA and a Certified Financial Planner (CFP). Silvia Safille Ibanez, an attorney and Certified Public Accountant (CPA), brought suit in response to a reprimand from the Florida Board of Accountancy. Accountant reprimanded for advertising a non-state-certified position The Court held that in cases involving commercial speech by professionals, the First Amendment takes precedence over deference to state regulatory agencies. 136 (1994), addressed concerns about the disclosure of truthful, relevant qualifications in accountants’ commercial speech. Florida Department of Business and Professional Regulation Board, 512 U.S. The court could not find enough evidence to justify the ban. Florida Department of Business and Professional Regulation Board (1994) for telling a professional she could not advertise her non-state-certified position. The board of this organization was involved in Ibanez v. Florida Department of Business and Professional Regulation logo.
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